Fat and Seeking Comfort

With all the billions of dollars worth of weight loss products and services being pushed at us it's easy to overlook the growing market for making life more comfortable for obese people.

There are some people who have gotten fed up with being uncomfortable in a world outfitted for average-sized people and have gone out and started businesses which focus on easing the daily lives of those who are overweight.

Business 2.0 had a very interesting article about this a few months back.

As an example of large corporations paying attention, Toyota has recently added three inches to the width of the seats available on their RAV4 car model (shown above). Many other large corporations are also starting to pay heed. But the most interesting stories are about the people who have personally started a business to help overweight people be more comfortable in their daily lives.

Tim Barry is one entrepreneur who took matters in his own hands. He was upset and embarrassed about flying with extra sized seat-belt extensions, especially when the airlines ran out and didn't have enough on board. He started selling seat-belt extensions online and has done extraordinarily well with it. Now he's expanding his products and also sells extra strength coat hangers, high-capacity scales, and extra-large plush bath towels. So far he has only two employees, but his sales will be over $1 million this year. And his only marketing costs are online ads with Google adwords.

He says the demand is there and the market is wide-open.